Most online marketers who create their first product or service, the process of doing so is a step-by-step progression. And whilst the nature of this progression will vary from individual to individual and business to business, the most common structure of this process would probably read something like the following.
The first step is, validate your idea
In the beginning, you have the initial brainwave, the brilliant idea for a product or service that you think will sell well in the Marketplace like Clickbank, Paydotcom, Payloadz, Click2Sell, DealDotCom etc . However, at this stage, it is nothing more than a notion or an idea. After this, a period of intense market research must always follow to establish whether your supposition about making money is realistic or not.
Often times, the idea occurred because you encountered a problem or difficulty for which you search for a solution where no solution already exists. Hence, it is logical that you might consider it to be a foregone conclusion that you should plough ahead designing and creating the solution which you were previously seeking but you should be very wary of pushing too far, too fast.
Before you go any further, you need to establish whether there is any potential demand in the market. You need to know if anyone else is looking for the same as you were or whether on the other hand you are one individual in a very small group.
In fact, no matter what your idea is or where it came from, it is absolutely essential that you know that there is a demand in the market before doing anything else. There is no point whatsoever in creating a product that no one needs or wants because without demand, there will be no sales either.
To start your research, you have to be able to come up with a basic description or name for the product or service that you are considering creating. This is the term that you are going to search the internet for, so you have to make it as accurate as possible.
For example, if you already know that there are product A, B and C for sale on the internet but you have never seen products D, you might consider making them. In this case, your search term would be products D.
Armed with the term that best describes what you are thinking of doing, search Google to see how many web pages there are featuring similar information. At the same time, look to see whether anyone is advertising on those results pages as an indication that money is being spent in the market.
This phase of your research should also enable you to establish who your main competitors are going to be should you decide to go ahead with product creation. It would make good sense to investigate what these competitors are currently doing, whilst also keeping an eye on what is happening in your market as well. The more knowledge you have of your business, the more prepared you are to make a profit from it, so you can never do too much research.
In order to keep an eye on your market, head over to Google Alerts and type in the search or query term that you want track. Google will then do the job for you on a daily basis, weekly or hourly basis:
This is a completely free service where you can receive an update e-mail as often as you want that reports on any new occurrences of the phrase appearing on their search engine. This is invaluable, because it enables you to keep your finger on the pulse of what is happening without having to check half a dozen or a dozen different web sites every day manually.
Find out whether people are searching the net for information or products of the kind that you are thinking of providing by running a test of approximately how many people search Google every day with the free Word Tracker keyword research tool.
Look for forum the most popular and use widely by most of Internet Marketers like Warrior Forums, Digital Points Forum etc. You can do a research about the market in which you are thinking of becoming involved to establish the kind of things people are looking for. You can also use forums to establish whether there might be demand from people who are already interested in this market for the product or service that you are thinking of launching
Now start, thinking about your product…
The vast majority of products that online marketers create and publish are digital products that can be delivered over the internet. However, within this broad categorization, there are many different types of digital products, such as e-books, special reports, video and audio materials, podcasts, interviews and even one-to-one online consultations.
Hence, you need to decide the particular format of digital product that is most suited to what you are thinking of producing.
As a general guideline, it has become increasingly common over the past couple of years for experienced marketers to produce multifaceted product packages that include e-books, reports, process maps and videos and it could be a very sound idea to follow this particular strategy. Not only does selling bundled products in this way enable you to charge a higher price for what is (in essence) various different versions of exactly the same thing, it also helps to emphasize and establish your authority in the marketplace, so it is well worth considering.
After this, you need to pull together enough information to provide the building blocks from which you are going to construct your product, with the watchword being, you must over deliver value and quality.
Okay, so you can spend as long as necessary bringing together a ton of information that you can include in your product to ensure that your customers receive maximum value. The next step is to collect all of the information together to produce the product or products that you are going to sell.
This product creation phase is one during which you have to keep one eye on the fact that once your product is finished, you need to sell it. In order to do this, there must be very close correlation between your product and the sales letter that promotes it.
This may sound blindingly obvious, but it often seems to be something that product creators ignore or forget. Here is why I would suggest that far too many product creators take their eye off the ball at the most critical moment.
When it comes to creating a product, it is going to be necessary to create a sales letter that sells it.
In order to do so, the sales letter has to be able to focus on the major features and benefits of the product. Furthermore, whilst it is an accepted part of online salesmans that every sales letter must exhibit a degree of talking up‟the product being offered (more commonly known as hype), nevertheless, the claims made on the sales page must still be closely related to the reality of the product.
In short, when you are involved in the initial product creation process, you must bear in mind that your sales letter must be in a position to present the most powerful story possible. Throughout the period of building your product, you must never forget that the sales letter and that product must tie together as closely as possible.
If they do not do so, you are inviting disappointed customers to ask for a refund because the promises made in your sales letter did not match the reality of your product.
This is of course another advantage of writing your own sales copy. If you use an external copywriter, you would in most cases supply the finished product to them so that they can write your sales copy, almost as an afterthought.
However, by doing the job yourself, it is easier to ensure that product creation and your sales copy co-ordinated from the beginning, making your overall marketing efforts considerably stronger and more accurately targeted.
You got some great content on creating posts. These are great tips, keep up the good work.
Very nice information, I am just starting my campaign. This will really help me, I will give this a shot. Thanks.
Nice article,thanks for sharing,hope to read more from you soon,I`ve alreay bookmarked your blog.
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This post actually gave me a lot of fresh ideas. It is kind of hard to start out, but if you read enough you might actually learn enough not to fail the first time around.
Nice post. Your tips are really work, thanks for this great ideas. And keep sharing.
Thanks.
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If you are online marketer these tips are really helpful. There are a lot of good ideas, especially the google alerts that you can use to keep an eye on your markets.
There are so many tools to promote the new products online but the extensive use of all the channels may harm your business interests. It is must to evaluate the clients response also.