We may have heard the word “viral” associated with different styles of marketing and wonder what some of them are, but specifically what is viral marketing? Well, the simple answer to the question is that this type of product promotion is a form of advertising, like advertisements, logos, to entice people to buy their products.
The idea behind viral marketing is that if we can get the product up in multiple places on the web and in front of as many people as possible for as little money as possible, we are doing some really good marketing on a budget. Most of the companies behind this style of promotion are smaller businesses that just want to get the word out about their product but don’t have the money to hire or spend money on advertising.
One of the more effective methods of viral marketing is to form a Joint Venture with another business. With Joint venture, our JV partner may bring his customer content list and his marketing skills to the project. In most cases a JV will benefit both parties involved with an equal split of the profits and possibly the work.
Another form of getting our product, to get around the internet world, is to set up an affiliate program with 100s of individuals and business promoting our product. The difference between a JV and an affiliate, is the affiliate will only get paid a percentage of each individual sale personally made by them.
To do viral marketing is actually easy, anyone with a computer and a little bit of technological knowledge can do it. We can use social networking sites like Facebook or MySpace we can easily getting our product or service out to the public. We can set up a site or blogs, and get all of the relevant information listed on your homepage, and then add some friends.
By only adding whoever to our profile isn’t going to do us any good as they are likely looking to connect with friends and won’t be interested in our product. The best way to market ourself is to look through the MySpace or facebooks groups and find those with similar interests. Say that we are a programmrer marketing a new software. Adding other programmrers isn’t going to get us a whole lot of customers, but adding people who are interested in our software niche, that’s a different story.
Some viral marketing ideas include sending out chain letters with information about our product blended within a story that urges people to continue resending the letter to all of their friends. This is a decent idea, but don’t use the chain letter to try and collect money for something that doesn’t exist or run a scam for a business, then that is fraud and is a crime. So be careful and make sure that we aren’t breaking any laws.
Now that we have we know what is viral marketing, take a note that using viral marketing plans too much can cause some problems. If people feel they are being overload by the product promotion, We can get many of our potential clients turned off by your aggressiveness.
Just remember that we’re trying to get the word out and tell people about our idea or products without being too pushy and we should be just fine.
[...] This post was Twitted by revenue27 [...]
I read a very good book called The Tipping Point which has a lot to do with viral marketing. I have a site and I would like to growth its traffic through viral marketing. Any ideas on what tactics I could use to do this
It seem to me that to do viral marketing is actually easy, anyone with a computer and a little bit of technological knowledge can do it. We can use social networking sites like Facebook or MySpace we can easily getting our product or service out to the public. Twitter also is emerging social media site that can help in viral Mkt.
Viral marketing is the great optional tool for marketing personal. It provides the instant effect and increase the need and demand of the product.
I think that viral marketing in general is a bad idea. Even if that doesn’t mean spamming it soon can become really ineffective or even worse – harmful. You can’t add your advertisements to any site, any mail, any man. I think that web reputation (based or name,brand/IP)is something worthy considering. Making yourself visible without making yourself annoying potential clients is also good idea in my opinion.
.-= Kolorowanki´s last blog ..Przyjaciółki – Kolorowanka =-.
A process which discerns consumers’ wants, focusing on a product or service to fulfill those wants, attempting to move the consumers toward the products or services offered.
Virtual Marketing is the above process performed online to help increase sales for websites OR businesses.
[...] See the original post here: The Definition Of Viral Marketing&… [...]
What i think is viral marketing can play the major role in your business boost up.
Its one of the part of online marketing. I will acquire more info regarding it and then let you know..
Best viral marketing tips i ever read. before read this post i just heard about viral mkt but don’t have the depth knowledge about it. Thanks for it..
Another excellent method of viral marketing is video which is pretty easy to do these days and can be posted on You tube and other great video sites. Seems the more bizzare or amusing the video the better it does, and they don’t need to be high quality either
Good explanation of Viral Marketing. I have heard that some of the best examples include free trial offers that seem to work real well.
.-= Online local´s last blog ..BELLEVUE PRINTING =-.
A marketing relying upon some aspect of the to cause the promotion to propagate itself as initial targets pass the promotion onto others. One example of viral marketing is encouraging and potential customers to tell others about the company’s products and services, and in turn encouraging those others to tell even more others.thanks
Marketing phenomenon that facilitates and encourages people to pass along a marketing message.Viral marketing depends on a high pass-along rate from person to person.
Viral marketing is a very useful tool and the backbone of my own website. Using viral marketing effectively allows me to make a reasonable second income, which is always nice.
Viral marketing means different things to different people. What does it mean to you? How have you used viral marketing to improve your business either online of offline?
Viral marketing is difficult to master; but easy to define.
It is something that spreads through word of mouth almost infectiously like a virus where if one person sees it, instantly that person transfers it to someone else.
Viral marketing is named after the virus. The marketing message is set up to travel exponentially like a virus. One person tells 5 who tell another 5 who tell another 5 etc.
I think the effectiveness of viral marketing depends on what you are selling and how you are doing it. Sure it has its pro’s and con’s, but so are the other forms of marketing, right? And it is important that we learn the basics of this method and get used to it it, because like what Cheap London said it is difficult to master.
Since when i heard and read about viral marketing its always confused me very few of source i found understandable description of Viral Marketing, Here very well you have explained about viral marketing basically promotion of products via advertisements, banners its mean Viral Marketing ?
Okay – thanks to your explanation – now it comes clearer to me what to be understood under “viral marketing”
.-= Betty´s last blog ..Hypothekendarlehen Rechner =-.
[...] The Definition Of Viral Marketing Posted by Revenue on Aug 10th, 2009 | 21 comments We may have heard the word “viral” associated with different styles of marketing and wonder what some of them are, but specifically what is viral marketing? Well, the simple answer to the question is that this type of product promotion is a form of advertising, like advertisements, logos, to entice people to buy their products. The idea behind viral marketing is that if… [...]
Viral marketing is now a major buzzword within the internet world.
There are also other viral marketing techniques including social book marking, video and ebooks and many more.
The Tipping Point which has a lot to do with viral marketing. I have a site and I would like to growth its traffic through viral marketing. Any ideas on what tactics I could use to do this
with all the social media tools that have evolved recently viral marketing is becoming a very effective marketing tool.
.-= emo´s last blog ..Medical makeup =-.
Oh cool,
I finally got what viral marketing means
I was previously thinking that it is another word for spamming people all around but now i see that its okay as long as we dont annoy the users too much and are not too pushy
I really like this one. really cool. Best of luck for you.
I’m new to this Viral Marketing, you said to do viral marketing is actually easy, anyone with a computer and a little bit of technological knowledge can do it. And also I socialize in networking sites like Facebook or MySpace and I can easily getting their product or service out to the public. And I like do that on my own too. How does it work? Can anyone assist me on this?
Your response will be greatly appreciated.
.-= affiliate definition´s last blog ..“Want To Make Quick Affiliate Cash *Without* a Product or Website?” =-.
Your article is very much helpful for beginners like me. Gives me knowledge about the importance of Viral Marketing in this kind of business.
I’m on the process now of learning more about blogging and other stuff that will help me to get more traffic.
I haven’t been able to make money from affiliate marketing, however, has anyone else had any success with this?
.-= Working from Home´s last blog ..Internet Marketing Solutions – Making the Best of Your Dollars and Cents! =-.
I’ve seen a few companies really use social media well and a few that totally bombed at it. I think the key to a good viral marketing campaign are 1) developing a plan and 2) Authenticity. The first is easy, the second can be a challenge for some.
So it means to spread something rapidly like a virus then, right?
.-= Internet Marketing Consulting´s last blog ..Affiliate Marketing- Most Affiliate Marketers are Promote Best Selling Products =-.
The nature of viral marketing is that you don’t / can’t control the tool… so if somebody tries to sell you a “viral marketing tool” they’re full of it.
It is something that spreads through word of mouth almost infectiously like a virus where if one person sees it, instantly that person transfers it to someone else.
You write a blog post that gets listed in social media sites like Digg and Fark, people start passing it around because they find it useful/interesting and you get a windfall of traffic.
What does viral mean in the first place??
Viral marketing seems like the holy grail of marketing. The challenge is actually being able to make it happen.
Viral Marketing is actually a great technique to promote our business online in an easy way!!!
…….
I personally believe Twitter is the best social media network singers can get promotion. Many well-known celebrities/singers right now started from Twitter. Much like Marie Digby and Arnel Pineda, the new singers of the actual band Journey. A few of th…